Georgia-Mae
hello@notgeorgia.com @g.m.ae
Art Director and Designer
Project Info
A Good Coat is Everything, 2025
ROLE
CLIENT
AGENCY
SCOPE
Retail POS
Social
Web Editorial
A campaign to shift brand perception
from overlooked, to champions of the open-minded.
Shot on London Bridge through commuting hours, we channelled the wit and intelligence of the Hobbs customer into a new, younger, aesthetically-led autumn coat campaign.
from overlooked, to champions of the open-minded.
Shot on London Bridge through commuting hours, we channelled the wit and intelligence of the Hobbs customer into a new, younger, aesthetically-led autumn coat campaign.